This one keeps coming up in questions, so we’re bringing it back with more detail.
Spreadsheets are a great way to start tracking metrics. They’re also a terrible way to keep tracking them once more than two people depend on the numbers. If any of this sounds familiar — a shared sheet with seventeen tabs, a formula nobody wants to touch, a weekly ritual of copy-pasting numbers from three different tools — you’ve probably outgrown the spreadsheet stage.
The clearest signal is usually trust. When people start double-checking the numbers before a meeting, or two team leads show up with different totals for the same metric, the problem usually isn’t the data — it’s that no single source of truth exists. That’s the exact gap a connected analytics layer is built to close.
Leave a Reply