Author: Brett Callahan

  • Surfboard Shaping: The Craft Behind Every Ride

    Inside a dusty Encinitas workshop, master shaper Rick Martinez runs his hands along a foam blank, eyes closed, reading the curve like braille. He has shaped over twelve thousand boards in thirty years. Each one is different. Each one is a conversation between the shaper, the surfer, and the wave.

    Modern surfboard shaping has split into two worlds: machine-assisted production shaping, which uses computer-controlled routers to cut foam to precise dimensions, and traditional hand shaping, where the entire board is created by hand with planers, sanding blocks, and decades of accumulated intuition.

    The best boards often combine both — a machine cut that gets the blank close to the final shape, then a shaper’s hands to finish the rails, refine the concave, and add the subtle asymmetries that make a board come alive under a specific surfer’s feet. Come visit our shop to see the process firsthand.

  • Longboarding Revival: Why Classic Style Never Dies

    Cross-stepping to the nose, hanging five over the tip, dropping into a graceful trim line — longboarding is a meditation in motion. While shortboard performance surfing has chased ever-more-radical aerial maneuvers, longboarding has quietly reclaimed its place as the soul of the sport.

    The revival began in the 1990s and has accelerated ever since. Today, some of the most stylish surfers in the world ride single-fin logs shaped in the tradition of the 1960s. The goal is not power or speed, but grace — making it look effortless while everything around you is in motion.

    California has always been longboarding country. From the Malibu colony to the classic point breaks of Santa Cruz, the long, peeling waves of the California coast reward patient, flowing surfing over aggression. Pick up a 9-foot log and find out what the fuss is about.